The Halo franchise is Microsoft’s flagship IP and has become the face of Xbox. With Bungie, the creators of the Halo universe breaking away from Microsoft, many feared that the company would either ditch the series or hand it off to the wrong team. However, recent glimpses of Halo 4 prove that the company is investing heavily into the game.
In an interesting interview with Polygon , Microsoft Game Studios head, Phil Spencer stated that Halo 4 is the most expensive game ever made by Microsoft. He said, “Absolutely. Nothing’s even close.” The company put a team together from scratch and tied a hefty marketing budget to the game.
According to Spencer, the Halo franchise is the single most expensive entertainment product at Microsoft is is worth $3 billion. Kiki Wolfkill, executive producer at 343 Industries stated that a main goal of the studio was to stay as close to the formula as possible.
Check out this recently released video of the Longbow multiplayer map narrated by 343 Industries.
In other news, the latest Xbox 360 Live weekly activity chart shows something very interesting. According to Microsoft’s weekly activity report, Minecraft has now surpassed Call of Duty: Modern Warfare 3 in play time.
This means that more gamers are stacking 8-bit 3D blocks than playing Modern Warfare 3, which was once considered to be the most played online shooter. It may also have something to do with the fact that Call of Duty: Black Ops 2 is ready to hit the store shelves in a couple weeks.
Minecraft also placed first ahead of The Walking Dead in top arcade purchases recently. The game is said to have surpassed four million in sales alone on the Xbox 360.
SOURCE:GAMER.BLORGE
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